SEO gets a page ranked in traditional search results. AEO gets a specific answer lifted into a featured snippet or voice response. GEO gets a business referenced by name inside an AI assistant's generated answer. The three overlap technically but are optimised for a different reader — a search engine, a snippet algorithm, and a language model.
04 / Search & AI Visibility
Visibility Across Search Results And AI-Generated Answers.
Technical SEO gets a site found in search results. Answer-engine and generative-engine optimisation gets a business quoted and cited by the AI assistants people now ask instead.
01
Technical SEO
Crawlability, site structure, page speed, metadata and structured data — the foundation search engines actually rank on, not just what a report shows.
02
AEO — answer engine optimisation
Content structured to be lifted whole into a featured snippet or a voice answer: a direct answer up top, FAQ schema, and language that quotes cleanly.
03
GEO — generative engine optimisation
Structured, well-sourced content that AI assistants like ChatGPT, Perplexity and Google's AI Overviews can find, understand and cite by name.
04
Local search & Google Business Profile
The profile that decides whether a nearby customer calls you or the next result: categories, services, hours, photos, posts and reviews, kept current rather than claimed once and abandoned.
05
Measured, not guessed
Ranking, citation and traffic data tracked through MW Analytics — our own reporting product — so what is working is visible, not assumed.
Three readers, three jobs
Search engines, answer boxes and AI assistants want different things.
SEO
Gets the page ranked. Crawlability, structure, speed, metadata — the mechanics a search engine scores.
AEO
Gets one answer lifted whole into a snippet or a voice reply. A direct answer up top and FAQ schema underneath.
GEO
Gets the business named inside an AI-generated answer. Structured, sourceable content a language model can cite.
What's included
- Technical SEO audit
- Keyword and topic research
- On-page and structured-data implementation
- Google Business Profile setup and management
- AEO / GEO content structuring
- Monthly visibility reporting
Built with
Google Search ConsoleGoogle AnalyticsGoogle Business ProfileAhrefsSemrush
Chosen around the requirement and what your team can maintain after we hand it over — not a fixed stack applied regardless of fit.
Common questions
Other services
Talk to us about Search & AI Visibility.
A few details are enough to start — you will hear back from the person who would actually do the work.
Start a project