A clinic site rebuilt around one decision: book an appointment.

One clear action, instead of five competing ones

Before

Two header buttons, two hero buttons and a nav row of seven items — nothing told a visitor what to do first.

After

A single primary action, Book Appointment, held in the header and repeated in the hero. The phone number sits beside it for anyone who would rather call.

The headline says where they are and what they do

Before

Four stacked lines in three different sizes and two typefaces, with the location broken across them.

After

One sentence — expert physiotherapy in Singapore, and the three areas served — set once, at a size that reads before anything else on the page.

Proof placed where the decision is made

Before

No rating, no review count and no reassurance anywhere above the fold.

After

The 5.0 Google rating and review count sit directly beneath the booking buttons, next to appointment scheduling and personalised-care reassurance.

Navigation a patient can actually scan

Before

Seven top-level items with dropdowns, competing with two buttons for the same strip of space.

After

A shorter, flatter set — Home, About, Services, Locations, Blogs, FAQ, Contact — with the booking action visually separated from it.